The same die will be used for both Mobile AND Desktop, so by using a single die they will serve both markets.
Due to single die used for both markets, it will decrease cost of development, will decrease the time of development, will decrease manufacturing cost, will decrease assemble and packaging cost, will decrease assemble and packaging time thus raise end product volumes, will increase margins etc etc.
You have to understand here that Im not saying sub $200 market is the number ONE priority, what im saying is that they will also be able to compete in the sub $200 market this way something they cannot do today with Ryzen 5000.