I’m excited for the Xbox pc. I like the concept
It is a nice paradigm yeah.
Fact is APUs are the way forward outta the ATX dGPU hellscape we are currently in.
Just need a socketable APU platform that supports halo tier gfx configs, basically a mini OAM.
Issue is memory flexibility, you need MoP of some sort but for high capacity you also want a second tier of socketable memory.
Like just 512b G7 is probably fine for gaming and general OS usage but you sorely lack capacity for heavier CPU/GPGPU workloads.
Best balance is probably G7 MoP+LPCAMM2, two distinct memory tiers with GMD having GDDR PHY, CPU/SOC having LPDDR PHY.
HBM and DDR6 are both off limits outside of DC.
You can also use good old DDR5 during the transition period, and the APU socket for lower tier products can use LPDDR on package.
Key thing is you do want enough D2D bandwidth so the GPU can harness the second memory tier at full speed, with the CPU getting enough of the first memory tier to saturate it.
The key issue with this idea outside of being a completely new paradigm vs a huge incumbent install base and supply chain is... it ain't cheap.
Like ATX exists till this day because it is cheaper to have a crummy CPU socket and an isolated GPU on a cost optimised board with only PCIe to unify them.
For games, Work Graphs takes enough burden off the CPU that the PCIe bottleneck is a non factor and thus this platform isn't really necessary.
Now you could just straight up copy Apple as mobile big APUs already are, but that does not scale to the performance levels required to compete with xx90 discrete NV stuff.
The fact is though that only NV can justify shipping such parts in the current PC ecosystem, the client dGPU market is only 20ish billion TAM.
AMD would need to take multiple big gambles over the best part of a decade to maybe get to 40% of that market, that is little more than $2b/q when AMD client and DC already make more than that.
Also margins wouldn't even be that good assuming NV fight hard to keep share.
The goal for AMD and well Intel is to move the client graphics TAM more towards the overall client TAM as a whole, which is much larger.
Specifically away from the TAM that NV currently has 95% of, even if that market doesn't shrink, if you can grow the overall market meaningfully that achieves the same goal.
So as it currently stands, the only way for AMD to ship chungus GPUs in client justifiably would be in the form of 600w+ x86 APUs or as limited run prosumer MBA discrete cards shared with another project (Radeon VII), which is probably the best we can hope for with AT0.
Realistically there needs to be a killer app that sucks with split CPU+dGPU but works amazing with an APU to kickstart such a move. Maybe Helix does take some share away from green sticker people?
After all with each RDNA iteration they can release a new, upgraded Nextbox with first class software support from MS.
But will they ever release such a chungus extreme version to take on flagship NV?
In summary though, AMD graphics are going to be fine, mobile strategy should work out fine, consoles and supporting infra are reliable demand with even stronger API framing specifically around Radeon IP as the first class citizen, I look forward to DX13 and GFX13...
Unlucky for some?
/rant