It is important to consider things from NVs perspective.
Since AMD has a monopoly over the high tech consoles, NV has to differentiate and convince PC devs and ports to use their features to avoid being overshadowed which is why GameWorks was created in the first place. Before then they were largely happy to compete in the same playing field, just with various levels of cheating, bribes and paid shills involved (NV has had technical forum shills for 25+ years).
RTX was created for ProViz stuff like rendering, adding RT accel to the Volta SM which had the tensors to accelerate denoising. RTRT working out with DLSS was a gamble, NV could gamble because Maxwell/Pascal were so dominant and put NV in a very safe position. Maxwell coincided with a rather concerted movement of 'console gamers' moving to PC through that totally not astroturfed PCMR cringefest that continues to this day.
Each generation of consoles being AMD only means NV has to try to ensure the generic option will not be desirable enough to usurp their desired option for how games should be configured.
Since it has worked so far, console ports are largely NV optimised, and PC native games are overwhelmingly NV optimised.
8th gen was Gameworks
9th gen was RTX/DLSS
10th gen AMD/MS are basically building everything in by default to the GDK with Project Helix. If RDNA5 and all of the advanced RT/neural optimised techniques plus AMD being all in on Work Graphs are good and easy enough for devs to get behind as the primary development platform for 10th gen games. NV end up in their nightmare situation of being the secondary optimisation target and having to pay for first priority.
Naturally MS will try to play both sides, but their studios will be mandated to ensure things are built for Helix first, with NV being a seperate optimisation fork to cover all of the PC userbase so long as they pay for it.
Sony is Sony, they will have their own forks for their own API, hardware is nearly 100% the same this time and they should have things rolling nicely for PS6 to work out just fine. 120Hz mode should be in every PS6 game with 60 being the quality mode, though I worry devs will cheese FG.
So back to DLSS5, this is how they hope to shutdown 10th gen consoles from encroaching on their PC game moat, something that is clearly being pushed out to as many major devs well ahead of viability to try to control the narrative. This is intended for Rubin, and they will create horrific charts showing Rubin 6070 or w/e running circles around the 5090.
It will require FG on a 5090 to get to 60FPS, with horrible input lag guaranteed no matter what and with FG you naturally get ghosting and smearing. If DLSS5 does solve temporal stability issues, especially in fast motion that is a true game changer but that does not seem to be the case (other techniques used to produce the base image could be the culprit), it likely still uses frame accumulation to hit acceptable frametimes instead of having to generate a whole new final output from just one frame at a time.
When compared to existing PT implementations and not cherry picking unoptimised raster, the difference is not as stark, and there is so much low hanging fruit still remaining in existing approaches that more targeted hw/sw codesign can address.
DLSS5 is all about approximating photorealistic lighting and textures... from one base model that can only be tuned through sliders and masking parts of the scene off from the effect.
Thus it comes down to what the model exactly is, what framedata it references from and most importantly, how it is trained and what data they use for training.
They say it is deterministic but uhh, if it is just a special image generator model anchored to 3D screenspace as a baseline to generate from, well, it just isn't.
Without enough detail in precise spots it show signs of hallucinating textures and lighting that shouldn't exist.
Need to know more to say much else, but for now this is the gambit NV is making.
-DLSS5 if it works out usurps most of their existing tech, gambling at basically obsoleting not just themselves, but most importantly AMD
-They are betting that they can get speedy enough inference spamming in the future that this technique will achieve high enough framerates with superior IQ to adding best practices to the existing paradigms, which in the future will add neural accelerated modeling across basically everything to achieve the same effect, photorealistic lighting/textures while drawing as few rays as possible as light tracing maps horribly on Von Neumann architectures
-Basically hope that AAA games continue to buy into the UEslop homogenous style and that consumers will continue to consume
Here's the thing, this clearly works for cinematic slow motion AAA eyecandy walkfests, but games are very diverse, many genres will never adopt stuff like this unless you get extremely high FPS, low input lag and most importantly motion clarity and completely consistent imagery.
And indie titles or Nintendo stuff are all about the art direction and stylised graphics over maximum fidelity and realism.
The gaming industry at large has to ask, just how much does achieving realism in real time graphics, or at least realistic effects in fictional scapes truly matter to video games?
After all, one company desperately wants you to accept them, and only them to the detriment of consumers, competition and technological progress as a whole?
Since in the nature of invidia, ever since they were founded, NV has envied that which they don't already have, no matter how much they do have, it is never enough.
Cold harsh business practices at the detriment of everything that isn't NV has led to the world we live in.
Jensen is not a visionary, his cofounders brought the idea and expertise to him after all, he has largely copied the business acumen of Steve Jobs, who was a visionary focused on one specific group of people, the consumer. Both are highly questionable people for different reasons but that is besides the point.
NV has always exploited and belittled the consumer, knowing how dumb and gullible peasants are to bread and circuses.
NV are good at GPUs and thus did everything to try to proliferate GPUs, 3rd parties made the advancements, released the papers that convinced NV to pivot hard in certain directions.
This is the area Jensen is exceptional at, cutting through normal corpo resistance ala Intel and committing to new areas by working hard and aiming to have a monopoly before anyone else showed up.
They are not the only company to have these ideas at the times they started, but AMD lacked resources and Intel was led by absolute fools. So it kinda just worked out for them, now others are fully committed and like always, NV is shown to not be invincible when the industry at large tries.
I wish more people actually looked at their history and also what others were up to over the years to gain proper context on how things are as they are today, a mixture of many bouts of luck combined with setbacks and disgraceful business practices. Much can be written about the Intel/AMD wars, and about ATi to properly understand where NV sits.
And next time Tae, actually include the many crimes NV executed against PC gaming, okay?